About Liz Manning

They Are
The Heroes.

Educators. Contractors. Apprentices. The people building something real every day — I'm here to make sure their story gets told.

Liz Campbell at AECA

I'm Liz Manning (Campbell), a workforce strategist working where construction, talent, and the future of the skilled trades collide.

I did not come from a trades background, and I didn't take a traditional path into this industry. My career was built through relationships, work ethic, and learning the business from different perspectives.

That experience is a big part of why I care so deeply about helping young people understand the opportunities that exist in the skilled trades.

For the past decade, I've worked alongside general contractors, subcontractors, trade associations, and statewide workforce initiatives to build apprenticeship programs, strengthen contractor engagement, and fix broken recruiting pipelines from the inside out. Today, I serve as the Director of Growth and Field Operations at Accuwright Mechanical, where I support an incredible team committed to growing people, strengthening the field, and building what comes next.

That work has taken many forms. Building and operationalizing apprenticeship structures at the office, local, and federal level. Leading superintendents and field teams, and designing the playbooks and integration systems that hold field culture together. Raising money for high school construction programs, launching workforce alliances that connect contractors directly to classrooms, and building communication platforms that actually reflect the field.

The work has never just been about programs. It's about changing the conversation.

Skills USA Georgia 2024

Students are not always shown the full picture. Parents are not always given the right information. Schools are not always connected to jobsite reality. And the construction industry has not always told its own story well.

That is the gap I am here to fix.

Because the future of construction belongs to the organizations willing to build differently.

Liz Campbell Speaking at Skills Challenge 2025
Skills Challenge 2025

Industry Voices
from the Field.

I've been part of some of the construction industry's most important conversations around workforce development, industry branding, and what it takes to attract the next generation.

Liz Campbell at NECA Podcast
Recent Conversations
Construction Dorks Podcast Episode 81

Energizing Minds

Watch on YouTube
BlackLine Podcast Featured Episode

The Truth

Watch on YouTube
NECA Innovation Podcast Episode 101 — Liz Campbell

Contractor Takeover

Listen on Spotify
Build America Podcast Featured Episode

How Important is Your Organization's Brand in Recruiting?

Watch on YouTube
The Alternating Current Podcast — Atlanta Electrical Contractors Association Former Host

The Alternating Current Podcast

Hosted and produced an industry podcast elevating contractor voices and increasing visibility for the electrical contracting industry in the state of Georgia.

Listen on Spotify

Build Differently.

I work with the organizations willing to do the harder, better version of workforce development. What that looks like is different for everyone — but it usually starts in one of these places:

Keeping the People You Hire

The systems that hold a craft worker past year one — onboarding, mentorship, a clear path forward, apprenticeship that actually works. Recruiting is the easy part; retention is where the money leaks.

Building a Real Pipeline

Recruiting strategy that produces hires instead of noise, and school partnerships that connect your jobsites to the classroom before graduation — not after.

Telling the Story Straight

Employer branding and communication that sound like the field, not a brochure. The trades don't need spin. They need the truth told well.

Every company is in a different spot, so I don't start with a package — I start with a conversation.

The future of the workforce is built by the people in this industry.

Let's Make Sure
Their Story Gets Told.

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